Selected Projects
A selection of brand, web, print, presentation, and visual communication projects shaped to make ideas clearer, more trustworthy, and easier to act on.
This page brings together selected work across branding, websites, print, presentations, and visual communication. Some of it is client work, some of it is more exploratory, but all of it reflects the same approach: less noise, more clarity, and a more intentional next step.
The formats vary, but the goal stays remarkably similar. Each project is an attempt to make something easier to grasp, easier to trust, or easier to move forward with.
I still take on similar projects when the project and collaboration feel like a good fit.
Browse the projects below and see how clarity takes shape in different formats.
Selected Projects
A selection of brand, web, print, presentation, and visual communication projects shaped to make ideas clearer, more trustworthy, and easier to act on.
This page brings together selected work across branding, websites, print, presentations, and visual communication. Some of it is client work, some of it is more exploratory, but all of it reflects the same approach: less noise, more clarity, and a more intentional next step.
The formats vary, but the goal stays remarkably similar. Each project is an attempt to make something easier to grasp, easier to trust, or easier to move forward with.
I still take on similar projects when the project and collaboration feel like a good fit.
Browse the projects below and see how clarity takes shape in different formats.
Visual concept for the Estonian Patent Office’s 105th anniversary
A motion piece created for the Estonian Patent Office’s 105th anniversary, turning a formal event agenda into a calm, confident visual experience through animated slides and subtle background music.
Context
The challenge was simple but precise: make it feel official - without making it feel dull.
Approach
Using minimalist animation, natural textures and restrained motion, the agenda became part of the storytelling instead of just information on screen. No clip art. No visual noise. Just clarity with a hint of flair.
Result
A visual identity moment that quietly says: “We’ve been protecting ideas for 105 years - and we’re still paying attention.”
Credit
Visual concept, layout and motion design by Kai Neeme - Lonkav Tuvi.
Context
The challenge was simple but precise: make it feel official - without making it feel dull.
Approach
Using minimalist animation, natural textures and restrained motion, the agenda became part of the storytelling instead of just information on screen. No clip art. No visual noise. Just clarity with a hint of flair.
Result
A visual identity moment that quietly says: “We’ve been protecting ideas for 105 years - and we’re still paying attention.”
Credit
Visual concept, layout and motion design by Kai Neeme - Lonkav Tuvi.
Estonian Patent Office 105 - Visual Recap & Award Slides
A visual recap created for the Estonian Patent Office’s 105th anniversary, translating a formal, information-dense event into a clear and confident motion experience.
What this video covers
This clip features a curated selection of presentation slides from the official event, including:
• Opening remarks with speaker names and portraits
• Panel discussion participants
• Aasta Kaubamärk 2023 highlights
• Award slides and featured brands
Clarifying note
This is not a full event recording.
The video is built from selected slides only, designed to communicate structure, atmosphere and key moments - not documentation.
Credit
Visual concept, layout and motion design by Kai Neeme - Lonkav Tuvi.
Thumbnail photo courtesy of Patendiamet.
What this video covers
This clip features a curated selection of presentation slides from the official event, including:
• Opening remarks with speaker names and portraits
• Panel discussion participants
• Aasta Kaubamärk 2023 highlights
• Award slides and featured brands
Clarifying note
This is not a full event recording.
The video is built from selected slides only, designed to communicate structure, atmosphere and key moments - not documentation.
Credit
Visual concept, layout and motion design by Kai Neeme - Lonkav Tuvi.
Thumbnail photo courtesy of Patendiamet.
Estonian Trademark and Design Awards 2024 - Ceremony Recap
A concise visual recap created for the Estonian Trademark and Design Awards 2024, capturing the structure, atmosphere and key moments of the recognition ceremony.
What the video presents
The video is built from selected presentation slides used during the official ceremony, including:
• Event schedule and flow
• Welcome address by the Director General
• Keynote presentation slide
• Panel discussion overview with participant photos and names
Clarifying note
This recap is not a full event recording. It is a visual summary designed to communicate clarity, pacing and context - not documentation.
Visual concept and motion design by Kai Neeme - Lonkav Tuvi
Thumbnail photograph courtesy of Patendiamet
What the video presents
The video is built from selected presentation slides used during the official ceremony, including:
• Event schedule and flow
• Welcome address by the Director General
• Keynote presentation slide
• Panel discussion overview with participant photos and names
Clarifying note
This recap is not a full event recording. It is a visual summary designed to communicate clarity, pacing and context - not documentation.
Visual concept and motion design by Kai Neeme - Lonkav Tuvi
Thumbnail photograph courtesy of Patendiamet
Special Recognition Slides - Trademark & Design Awards 2024
A short motion piece built from selected slides created for the Trademark and Design Awards 2024 special recognition segment.
What the clip presents
The video brings together key visual elements from the recognition segment, including:
• Award title slides
• Visuals of recipients and honored brands
• A cohesive layout system with calm pacing and smooth transitions, set to music
Context note
This clip is not a full event recording.
It is a visual summary designed to support clarity, tone and ceremonial flow.
Visual concept and animation by Kai Neeme - Lonkav Tuvi.
What the clip presents
The video brings together key visual elements from the recognition segment, including:
• Award title slides
• Visuals of recipients and honored brands
• A cohesive layout system with calm pacing and smooth transitions, set to music
Context note
This clip is not a full event recording.
It is a visual summary designed to support clarity, tone and ceremonial flow.
Visual concept and animation by Kai Neeme - Lonkav Tuvi.
Entrance Visual - Trademark and Design Awards 2024
A motion-based entrance visual created for the Trademark and Design Awards 2024 recognition event.
Purpose & function
The looped animation combines event branding with a dynamic background and directional elements, guiding attendees toward the venue entrance.
Design intent
Designed as part of the on-site experience to support clarity, flow and visual consistency across the event space.
Visual concept and animation by Kai Neeme - Lonkav Tuvi.
Purpose & function
The looped animation combines event branding with a dynamic background and directional elements, guiding attendees toward the venue entrance.
Design intent
Designed as part of the on-site experience to support clarity, flow and visual consistency across the event space.
Visual concept and animation by Kai Neeme - Lonkav Tuvi.
Websites That Work While You Sleep?
(And look good doing it.)
(And look good doing it.)
Need a site that speaks human and Google?
These two web projects were designed and built with clarity, logic, and just the right amount of visual energy. From a digital mental health support platform to a foundation website with a strong social mission - both were created for real people, with real goals.
Each site is fully editable by the client and designed to be easy to understand, easy to maintain, and easy to trust. Because good design shouldn’t gatekeep - it should quietly do its job and let the content shine.
These two web projects were designed and built with clarity, logic, and just the right amount of visual energy. From a digital mental health support platform to a foundation website with a strong social mission - both were created for real people, with real goals.
Each site is fully editable by the client and designed to be easy to understand, easy to maintain, and easy to trust. Because good design shouldn’t gatekeep - it should quietly do its job and let the content shine.
Websites That Work While You Sleep?
(And look good doing it.)
(And look good doing it.)
Need a site that speaks human and Google?
These two web projects were designed and built with clarity, logic, and just the right amount of visual energy. From a digital mental health support platform to a foundation website with a strong social mission - both were created for real people, with real goals.
Each site is fully editable by the client and designed to be easy to understand, easy to maintain, and easy to trust. Because good design shouldn’t gatekeep - it should quietly do its job and let the content shine.
These two web projects were designed and built with clarity, logic, and just the right amount of visual energy. From a digital mental health support platform to a foundation website with a strong social mission - both were created for real people, with real goals.
Each site is fully editable by the client and designed to be easy to understand, easy to maintain, and easy to trust. Because good design shouldn’t gatekeep - it should quietly do its job and let the content shine.
iFightDepression®
Guided Online Tool for Coping with Depression
A website for iFightDepression®, a digital self-help program designed to support teens and adults experiencing mild depression symptoms.
Built and designed by Kai Neeme (aka Lonkav Tuvi) with a user-friendly structure and a gentle, human-centered use of color - because mental health support doesn’t have to feel cold or clinical.
Curious to see how this structure works in practice. Click the globe icon to explore the live site.
Built and designed by Kai Neeme (aka Lonkav Tuvi) with a user-friendly structure and a gentle, human-centered use of color - because mental health support doesn’t have to feel cold or clinical.
Curious to see how this structure works in practice. Click the globe icon to explore the live site.
iFightDepression®
Guided Online Tool for Coping with Depression
A website for iFightDepression®, a digital self-help program designed to support teens and adults experiencing mild depression symptoms.
Built and designed by Kai Neeme (aka Lonkav Tuvi) with a user-friendly structure and a gentle, human-centered use of color - because mental health support doesn’t have to feel cold or clinical.
Curious to see how this structure works in practice. Click the globe icon to explore the live site.
Built and designed by Kai Neeme (aka Lonkav Tuvi) with a user-friendly structure and a gentle, human-centered use of color - because mental health support doesn’t have to feel cold or clinical.
Curious to see how this structure works in practice. Click the globe icon to explore the live site.
USF
Psychosocial Support Fund Website for Ukrainian Refugees
Website for the Ukrainian Support Fund (USF), providing psychosocial support for people affected by war.
Designed and built by Kai Neeme (aka Lonkav Tuvi), the site combines a calm, intuitive structure with warm, human-centered visuals - because healing deserves both clarity and compassion.
Curious to see how this approach translates into a real-world website? Click the globe icon to visit the live site.
Designed and built by Kai Neeme (aka Lonkav Tuvi), the site combines a calm, intuitive structure with warm, human-centered visuals - because healing deserves both clarity and compassion.
Curious to see how this approach translates into a real-world website? Click the globe icon to visit the live site.
USF
Psychosocial Support Fund Website for Ukrainian Refugees
Website for the Ukrainian Support Fund (USF), providing psychosocial support for people affected by war.
Designed and built by Kai Neeme (aka Lonkav Tuvi), the site combines a calm, intuitive structure with warm, human-centered visuals - because healing deserves both clarity and compassion.
Curious to see how this approach translates into a real-world website? Click the globe icon to visit the live site.
Designed and built by Kai Neeme (aka Lonkav Tuvi), the site combines a calm, intuitive structure with warm, human-centered visuals - because healing deserves both clarity and compassion.
Curious to see how this approach translates into a real-world website? Click the globe icon to visit the live site.
Faith in Bottles, Trust in Design
A social campaign that made recycling feel almost divine.
This 2023 award-winning campaign for Eesti Pandipakend, created in collaboration with Salama Creative Agency, used bold visuals, national symbolism, and a sharp sense of humor to spark environmental action.
I had the honour of contributing as the designer (formerly Kai Hinnosaar).
Kuldmuna Arhiiv
Eesti Pandipakendi uudis
This 2023 award-winning campaign for Eesti Pandipakend, created in collaboration with Salama Creative Agency, used bold visuals, national symbolism, and a sharp sense of humor to spark environmental action.
I had the honour of contributing as the designer (formerly Kai Hinnosaar).
Kuldmuna Arhiiv
Eesti Pandipakendi uudis
Faith in Bottles, Trust in Design
A social campaign that made recycling feel almost divine.
This 2023 award-winning campaign for Eesti Pandipakend, created in collaboration with Salama Creative Agency, used bold visuals, national symbolism, and a sharp sense of humor to spark environmental action.
I had the honour of contributing as the designer (formerly Kai Hinnosaar).
Kuldmuna Arhiiv
Eesti Pandipakendi uudis
This 2023 award-winning campaign for Eesti Pandipakend, created in collaboration with Salama Creative Agency, used bold visuals, national symbolism, and a sharp sense of humor to spark environmental action.
I had the honour of contributing as the designer (formerly Kai Hinnosaar).
Kuldmuna Arhiiv
Eesti Pandipakendi uudis
About No Spa 40+ campaign
No Spa 40+ is a fictional capsule packaging concept created as a satirical reflection on burnout, mental load, and the quiet exhaustion many women experience - especially after forty.
The visual places the “target user” in the least glamorous spa imaginable: her own kitchen. Not as a joke, but as recognition. The tone is intentionally calm, familiar, and slightly uncomfortable - because burnout rarely announces itself loudly.
By borrowing the visual language of wellness and medication, the project plays with contrast: self-care aesthetics paired with everyday fatigue. The result is not a solution, but a mirror - inviting recognition before explanation.
The full project explores this idea further - across visuals, formats, and contexts.
This project reflects how I approach design: not as decoration, but as a way to surface patterns that usually stay unnamed.
Important note
No Spa 40+ is a fictional design concept. It is not a real medicine, supplement, or wellness product. The project is a satirical commentary inspired by the name of the existing drug No-Spa. Any resemblance to real life is intentional.
The visual places the “target user” in the least glamorous spa imaginable: her own kitchen. Not as a joke, but as recognition. The tone is intentionally calm, familiar, and slightly uncomfortable - because burnout rarely announces itself loudly.
By borrowing the visual language of wellness and medication, the project plays with contrast: self-care aesthetics paired with everyday fatigue. The result is not a solution, but a mirror - inviting recognition before explanation.
The full project explores this idea further - across visuals, formats, and contexts.
This project reflects how I approach design: not as decoration, but as a way to surface patterns that usually stay unnamed.
Important note
No Spa 40+ is a fictional design concept. It is not a real medicine, supplement, or wellness product. The project is a satirical commentary inspired by the name of the existing drug No-Spa. Any resemblance to real life is intentional.
About No Spa 40+ campaign
No Spa 40+ is a fictional capsule packaging concept created as a satirical reflection on burnout, mental load, and the quiet exhaustion many women experience - especially after forty.
The visual places the “target user” in the least glamorous spa imaginable: her own kitchen. Not as a joke, but as recognition. The tone is intentionally calm, familiar, and slightly uncomfortable - because burnout rarely announces itself loudly.
By borrowing the visual language of wellness and medication, the project plays with contrast: self-care aesthetics paired with everyday fatigue. The result is not a solution, but a mirror - inviting recognition before explanation.
The full project explores this idea further - across visuals, formats, and contexts.
This project reflects how I approach design: not as decoration, but as a way to surface patterns that usually stay unnamed.
Important note
No Spa 40+ is a fictional design concept. It is not a real medicine, supplement, or wellness product. The project is a satirical commentary inspired by the name of the existing drug No-Spa. Any resemblance to real life is intentional.
The visual places the “target user” in the least glamorous spa imaginable: her own kitchen. Not as a joke, but as recognition. The tone is intentionally calm, familiar, and slightly uncomfortable - because burnout rarely announces itself loudly.
By borrowing the visual language of wellness and medication, the project plays with contrast: self-care aesthetics paired with everyday fatigue. The result is not a solution, but a mirror - inviting recognition before explanation.
The full project explores this idea further - across visuals, formats, and contexts.
This project reflects how I approach design: not as decoration, but as a way to surface patterns that usually stay unnamed.
Important note
No Spa 40+ is a fictional design concept. It is not a real medicine, supplement, or wellness product. The project is a satirical commentary inspired by the name of the existing drug No-Spa. Any resemblance to real life is intentional.
Design is not always freedom.
Sometimes it is responsibility.
Sometimes it is responsibility.
This is not my most creative project.
And that is precisely why it belongs here.
This material required clarity, accuracy, and complete alignment with the content - without the option to hide decisions behind visual tricks.
In constraints like these, it becomes very clear whether design truly works or merely looks good.
For me, good design is a values-based decision.
It means knowing when to step back, read the context, and make choices that serve the user - even when the result is not “wow,” but clear, trustworthy, and error-proof.
This is a reading-first document, not a visual showcase.
And that is precisely why it belongs here.
This material required clarity, accuracy, and complete alignment with the content - without the option to hide decisions behind visual tricks.
In constraints like these, it becomes very clear whether design truly works or merely looks good.
For me, good design is a values-based decision.
It means knowing when to step back, read the context, and make choices that serve the user - even when the result is not “wow,” but clear, trustworthy, and error-proof.
This is a reading-first document, not a visual showcase.
Design is not always freedom.
Sometimes it is responsibility.
Sometimes it is responsibility.
This is not my most creative project.
And that is precisely why it belongs here.
This material required clarity, accuracy, and complete alignment with the content - without the option to hide decisions behind visual tricks.
In constraints like these, it becomes very clear whether design truly works or merely looks good.
For me, good design is a values-based decision.
It means knowing when to step back, read the context, and make choices that serve the user - even when the result is not “wow,” but clear, trustworthy, and error-proof.
This is a reading-first document, not a visual showcase.
And that is precisely why it belongs here.
This material required clarity, accuracy, and complete alignment with the content - without the option to hide decisions behind visual tricks.
In constraints like these, it becomes very clear whether design truly works or merely looks good.
For me, good design is a values-based decision.
It means knowing when to step back, read the context, and make choices that serve the user - even when the result is not “wow,” but clear, trustworthy, and error-proof.
This is a reading-first document, not a visual showcase.
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